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Some stories are born out of necessity, others out of frustration, and still others out of a vision of creating something new and special. Interestingly, the story of Dr. Harvey’s comes from all of these powerful “sources.”
30 years ago — and long before most people had even heard of “all natural” feeding for animals (and the very few who did often made a funny face and then said things like: are you kidding? Or: are we talking about animals here?) — Dr. Harvey Cohen, a successful nutritionist and lifelong animal lover, grasped that something about the pet industry was flat out broken. And even more shockingly was the realization nobody was trying to fix it!
What Dr. Harvey saw as “broken” were the blatantly unhealthy foods that guardians were forced to feed their dogs, cats and birds. For reasons that only benefited the pet food makers’ financial bottom line, these (so-called) foods contained all kinds of dangerous dyes, preservatives, chemicals, coloring agents and more – and they were making animals very ill, lowering their quality of life, and in some cases, lowering their quantity of life, too.
Shocked by this observation, Dr. Harvey started researching and discovered that, just as with people, for animals “health begins in the kitchen,” too. In other words, he determined that the foods we feed our pets is a key to their health, and that feeding them chemically-laden and inferior quality ingredients was (and remains) the #1 reason for the rise in degenerative diseases.
Again, this was in the early 1980s, and the very idea of all-natural foods for pets was laughable to some, incomprehensible to others, and even dangerous and threatening to those who wanted to keep things status quo. But like all stories that are driven by the truth and not some “marketing hype machine,” news of Dr. Harvey’s ideas began to spread, and spread and spread.
Suddenly, the “eccentric doctor” who had the audacity to tell people that companion animals need natural food suddenly had everyone’s ear, because what he said made sense! But that was only half the challenge – he knew what was broken. There still remained a next step that was even more critical: the solution.
The challenge now was to find a solution – but where? The natural, healthy, preservative and chemical free food that Dr. Harvey championed was nowhere to be found. And so he did what any good “eccentric doctor” would do: he created it.
Without compromising on a single ingredient, neglecting a principle, or cutting a corner in the name of “profit” or “efficiency,” Dr. Harvey determined that every ingredient in his new product Canine Health for dogs, and in his new line of avian foods for birds, would contain human consumption ingredients only — and that meant no “pet grade” ingredients or “seconds, and no preservatives or chemicals. He also insisted that it would be made fresh, and the protein added daily.
In 1980 this was truly a revolutionary idea (far beyond merely “eccentric”!), but obviously, the time had come for a revolution because Canine Health very soon came to be known by its extraordinarily loyal customers as the Miracle Dog Food, because so many people said: “Thanks to your food Dr. Harvey, my dog is better. It’s a miracle!” And since then, we’ve heard from literally thousands of people who credit Dr. Harvey’s for transforming the health and wellness of their companion animal (just read some of our testimonials!)
The first 30 years of Dr. Harvey’s story has been one of discovery, revolution, commitment and, of course, joy at helping so many wonderful guardians give their beloved companion animal a better, healthier, happier, longer and more fulfilling life.
But what about the next 30 years? How will that story unfold?
Naturally, we can’t answer that question (we’re not in the fortune telling business!). What we do know, of course, is that the world is a fast-changing place; now, more than ever before. New technologies collide with new ideas, new trends intersect with new demands. Change is everywhere, and inevitable.
Yet regardless of how the future unfolds, and what changes it brings, we can say with clarity and confidence that this much will never change: our team’s commitment to helping guardians give their companion animals the very best food there is, made from the best ingredients, and using the best processes. Period.
Thank you from the bottom of our hearts for being part of our story. We look forward to writing the next chapters together with you – because we’re all in this “revolution” together!